Ferrari is a legend in the automotive industry – the epitome of passion and speed. The Ferrari tale is one of astounding and unique worldwide success, quite unparalleled anywhere else. The brand’s success cannot be measured in terms of revenues and sales, or even market capitalisation. In fact, Ferrari has never made an IPO and is not quoted in any stock exchange market. For Ferrari, success has to be measured only in terms of Brand Value and Product Value: AdMakers is proud to have consulted with Ferrari – irrefutably one of the world’s most illustrious luxury brands.